Friday, September 15

Again, it's life...

When you work with a brand long enough, you’ll feel as if it’s your brand. You want to do all you can to help it grow and expand beyond the shores of Malaysia. You’ll be gritting your teeth when you care so much for the brand but the brand owners or the staffs do not.

My recent experience with a brand event has drawn me towards the brand. I talked about it’s flyers, paper bag, umbrella, it’s corporate profile, contact cards… I bragged about how great the brand is and how great the product quality is… But at the end of the day, it’s not my brand.

It’s like… you are the contractor, and you help furnish the so run-down house. At the end of the day, you marvel at its beauty, you want the house so badly… But you still need to handover the key and property to the owner.

This is life… we don’t always get what we want. And sometimes we attached ourselves too much with things that don’t belong to us. In the end, we are the one who will get hurt…

Learning to let go is a standpoint I’m learning to grasp. As Sir Arthur Quiller-Couch said… KILL YOUR DARLINGS! There’s a time to take, and there’s time to give…

Life is life. Take it or leave it, you still need to face it… sweet!